CASE STUDY:Twisties Blue Tongue

Reviving a discontinued Twisties flavour by leaning fully into Y2K nostalgia.

AGENCY: VaynerMedia
ROLE: ART DIRECTOR

Twisties wanted to bring back a cult flavour Australians hadn't seen in years. Brought on to lead art direction, direct and edit assets for the campaign.

Make the comeback feel like a genuine trip back in time 🚀, not a marketing stunt.

The campaign earned...
25+ million impressions 🤯,
50+ million earned reach,
and 131 pieces of earned media.