Twisties: The Great Debate
RoleContent Creator
A campaign that sparked complete fanaticism over Australia's beloved Twisties. Winner of the 'Greatest Creative Campaign' at the TikTok awards, this social-first campaign complete with celebrity ambassadors, impassioned debates and an official voting system ended with Chicken being crowned as Australia's favourite Twistie.
700+ million earned media impressions,
130+ million campaign impressions,
and a +19.2% sales uplift people cared about Twisties again.