Twisties Sour Blueberry
RoleArt Director
We brought back a bizarre and iconic flavour of Twisties by tapping into the nostalgia of those who remember. Dialling up the Y2k and paying homage to the weird ads from the early 2000s, chip-lovers around Australia wistful for this aesthetic, generated excitement (and confusion) over Twisties bringing back this limited-time flavour.
25+ million total impressions,
50+ million earned reach,
and 131 pieces of earned media.